D&AD: The Copy Book. D&AD

D&AD: The Copy Book


D.AD.The.Copy.Book.pdf
ISBN: 9783836528320 | 368 pages | 10 Mb


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D&AD: The Copy Book D&AD
Publisher: Taschen America, LLC



Product: The Copy Book (Revised Edition). Despite not being prolific, the winners who get to go 'in book' (that's the D&AD annual – soooo expensive), did pretty well. Target Market: Students & Copywriters. Mike Pearson & Ross Nieuwenhuizen show us how they won a D&AD In Book award. D&AD Awards: The Gold Rush The Partners was awarded Gold in Poster Advertising for its Grand Tour campaign for The National Gallery, which saw copies of famous artworks appearing on the streets of London. Along the way, Steve takes in D&AD White Pencil awards, 60s ad maverick Howard Gossage, and even Bill Clinton. Mike Pearson & Ross Nieuwenhuizen show us how they won Medium-Weight Team (Art and Copy). Be warned though, he doesn't pull any punches. The copy reflects the character of the brand and the consistency at every point is spot on. I suspect the audacious nature of this spot is what turned the judge's eye – it's a functional but clever marriage of great copy and great type. Media: 2x Posters + 2x A4 Adverts in Advertising Annuals.





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